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Buyers Guide to Online Marketing
The online marketing industry is always rapidly changing and advancing. These constant changes make it difficult to keep on top of the game when it comes to your online business and can cause confusion with inexperienced people and businesses. We also understand that when you are trying to purchase a product or service and you don’t know enough about it, you can make a mistake which you will later regret. For these reasons we have created the Online Marketing Buyers Guide.

This 19 page guide has been designed to show you exactly what you should and shouldn’t be looking for when it comes to buying online services like web design and development, search engine optimisation (SEO), PPC marketing and analytics. It also answers some common questions asked by companies.

The table of content is as follows:

1.    Introduction
2.    Web Design & Development
3.    Website Marketing
3.1.    The Location of Organic vs. Paid Listings in Google
3.2.    Search Engine Optimisation
3.3.    Pay Per Click Marketing
3.4.    SEO or PPC, or Both Combined
3.5.    Outsourcing vs. In House SEO or PPC
3.6.    When should SEO work take place
4.    Web Analytics & Offline Tracking
5.    Jargon Buster
 
 
At the moment we are letting people download the Online Marketing Buyer’s Guide without subscribing to our newsletter. However our newsletter is another great resource, where you will receive more helpful information about how to make the correct decisions when buying online marketing services and other great information and research in this area.


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NetOptima News

Rebranding Finalised
The process of rebranding Senopsis into NetOptima is now complete. This process has been happening behind the scenes for almost 3 months and will be launching some exciting new services over the next few weeks.
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Find out what to look for when buying SEO, PPC, Web Design and/or Analytics services. Learn how to spot the frauds before they take your money!


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